Continuous value shaping: A boundary concept for innovating service innovation approaches
Electronic Markets, vol. 35
Abstract
Abstract Technological advancements and evolving value orientations reshape future value creation and pose new requirements for service innovation. While a variety of disciplines are developing new approaches to drive service innovation, this is primarily done in isolation and generates only fragmented solutions. Sociological theory has proposed “boundary objects” as an effective umbrella for communication and cooperation among communities. Therefore, we introduce continuous value shaping (CVS) as a boundary object describing service innovation approaches along five principles. We reflect on this concept through the different disciplinary lenses of researchers in service marketing, information systems, service engineering, sociology of work, and innovation management. These perspectives highlight how the CVS principles already connect to discourses within the individual disciplines. However, the CVS concept will not only provide an umbrella to embrace existing activities in different academic disciplines. It also assists to identify research themes that will benefit from uniting the power of these disciplines, and it can serve as an integrating framework to conceptualize complex service innovation approaches. Thus, the CVS concept should guide both researchers and practitioners to develop and implement novel innovation and transformation efforts—in and across organizations.
Authors 23
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Tilo Böhmann corresponding
Affiliation as printed
University of Hamburg, Vogt-Kölln-Straße 30, 22527, Hamburg, Germany
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Friedrich-Alexander-Universität Erlangen-Nürnberg
Affiliation as printed
Institut für Wirtschaftsinformatik, Friedrich-Alexander-Universität Erlangen-Nürnberg, Lange Gasse 20, 90402, Nuremberg, Germany
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Karlsruhe Institute of Technology
Affiliation as printed
Institute for Information Systems / Karlsruhe Digital Service Resarch & Innovation Hub (KSRI), Karlsruhe Institute of Technology (KIT), Kaiserstraße 89, 76131, Karlsruhe, Germany
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Karlsruhe Institute of Technology
Affiliation as printed
Institute for Information Systems / Karlsruhe Digital Service Resarch & Innovation Hub (KSRI), Karlsruhe Institute of Technology (KIT), Kaiserstraße 89, 76131, Karlsruhe, Germany
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Affiliation as printed
Faculty of Business Administration and Economics, Paderborn University, Warburger Straße 100, 33098, Paderborn, Germany
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Institut für Sozialwissenschaftliche Forschung
Affiliation as printed
Institut für Sozialwissenschaftliche Forschung e.V., Jakob-Klar-Straße 9, 80796, Munich, Germany
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Affiliation as printed
Business School, The University of Queensland, Brisbane Qld 4072, Brisbane, Australia
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Affiliation as printed
School of Business & Economics, Freie Universität Berlin, Garystraße 21, 14195, Berlin, Germany
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Gerhard Gudergan Aachen
Affiliation as printed
FIR an der RWTH Aachen, Campus-Boulevard 55, 52074, Aachen, Germany
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Catholic University of Eichstätt-Ingolstadt
Affiliation as printed
Ingolstadt School of Management, Catholic University Eichstätt-Ingolstadt, Auf der Schanz 49, 85049, Ingolstadt, Germany
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Affiliation as printed
University of Hamburg, Vogt-Kölln-Straße 30, 22527, Hamburg, Germany
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Institut für Sozialwissenschaftliche Forschung
Affiliation as printed
Institut für Sozialwissenschaftliche Forschung e.V., Jakob-Klar-Straße 9, 80796, Munich, Germany
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University of Kassel · University of St.Gallen
Affiliation as printed
Institute of Information Systems and Digital Business, University of St. Gallen, Müller-Friedberg-Strasse 8, CH-9000, St. Gallen, Switzerland
Research Center for Information Systems Design (ITeG), University of Kassel, Pfannkuchstraße 1, 34121, Kassel, Germany
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Affiliation as printed
Best Practice Consulting AG, Vorsetzen 50, 20459, Hamburg, Germany
University of Hamburg, Vogt-Kölln-Straße 30, 22527, Hamburg, Germany
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Fraunhofer Institute for Industrial Engineering
Affiliation as printed
Fraunhofer Institute for Industrial Engineering (IAO), Nobelstr. 12, 70569, Stuttgart, Germany
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Stefanie Paluch Aachen
Affiliation as printed
RWTH Aachen University, Kackertstraße 7, 52072, Aachen, Germany
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Universität der Bundeswehr München
Affiliation as printed
University of the Bundeswehr Munich, Werner-Heisenberg-Weg 39, 85577, Neubiberg, Germany
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Affiliation as printed
Ruhr-Universität Bochum, Universitätsstraße 150, 44801, Bochum, Germany
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Technische Universität Braunschweig
Affiliation as printed
TU Braunschweig, Institut für Wirtschaftsinformatik - Abteilung Service-Informationssysteme, Mühlenpfordtstraße 23, 38106, Brunswick, Germany
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Christian-Albrechts-Universität zu Kiel
Affiliation as printed
Kiel Institute for Responsible Innovation, Christian Albrechts University of Kiel, Westring 425, 24118, Kiel, Germany
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Affiliation as printed
Chair of Marketing and Innovation, University of Passau, Innstraße 27, 94032, Passau, Germany
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National University of Singapore
Affiliation as printed
NUS Business School, National University of Singapore, 15 Kent Ridge Drive, Singapore, 119245, Singapore
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Affiliation as printed
Technische Universität Berlin, Straße des 17. Juni 135, 10623, Berlin, Germany
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