Evolving to a New Dominant Logic for Marketing

• A Software-Driven Approach to Model, Simulate and Optimize Service-Oriented Value Creation

  2026 Lecture notes in business information processing conference-paper Business, Management and Accounting Service and Product Innovation Open access

  0

  citations
• Continuous value shaping: A boundary concept for innovating service innovation approaches

  2025 Electronic Markets article Business, Management and Accounting Service and Product Innovation Open access

  5

  citations
• A SERVICE-DOMINANT LOGIC FOR DIGITAL TRANSFORMATION RESEARCH AND PRACTICE: SYSTEMATIC REVIEW, RESEARCH AGENDA, AND IMPLEMENTATION ROADMAP

  2025 International Journal of Innovation Management review Business, Management and Accounting Service and Product Innovation

  7

  citations
• Intelligente Nutzung von Kundendaten zum Value-based Pricing

  2025 Forum Dienstleistungsmanagement book-chapter Business, Management and Accounting Consumer Market Behavior and Pricing

  1

  citations
• Balancing the Sustainability of Digital Product Management from a Strategic Business Perspective

  2024 Lecture notes in business information processing conference-paper Business, Management and Accounting Quality Function Deployment in Product Design

  0

  citations
• Artificial intelligence in acute care: A systematic review, conceptual synthesis, and research agenda

  2024 Technological Forecasting and Social Change review Medicine Artificial Intelligence in Healthcare and Education Open access

  27

  citations
• Design Knowledge for Virtual Learning Companions from a Value-centered Perspective

  2024 Communications of the Association for Information Systems article Computer Science Intelligent Tutoring Systems and Adaptive Learning Open access

  9

  citations
• Consumer Value Creation: New Product Strategies Enabled by Consumer 3D Printing

  2023 conference-paper Business, Management and Accounting Service and Product Innovation

  1

  citations
• A People Centered Innovation Methodology for Its Application in Digital Transformation – Service Innovation Blocks

  2021 Lecture notes in networks and systems conference-paper Business, Management and Accounting Service and Product Innovation

  2

  citations
• Taking Stock of Customization Research: A Computational Review and Interdisciplinary Research Agenda

  2020 SSRN Electronic Journal preprint Business, Management and Accounting Product Development and Customization Open access

  3

  citations
• Trends und Entwicklungen

  2020 Springer eBooks book-chapter Business, Management and Accounting Service and Product Innovation

  0

  citations

11 results