How to Acquire Customers for Subscription Business Models in Machinery and Plant Engineering: Challenges and Coping Strategies

IFIP advances in information and communication technology, pp. 243–257

Authors 3

1. Günther Schuh Aachen Institute for Industrial Management

   RWTH Aachen University · FIR e. V. an der RWTH Aachen

   Affiliation as printed

   Institute for Industrial Management (FIR), RWTH Aachen University, Campus-Boulevard 55, 52074, Aachen, Germany

2. Calvin Rix corresponding Aachen Institute for Industrial Management

   RWTH Aachen University · FIR e. V. an der RWTH Aachen

   Affiliation as printed

   Institute for Industrial Management (FIR), RWTH Aachen University, Campus-Boulevard 55, 52074, Aachen, Germany

3. Lennard Holst Aachen Institute for Industrial Management

   RWTH Aachen University · FIR e. V. an der RWTH Aachen

   Affiliation as printed

   Institute for Industrial Management (FIR), RWTH Aachen University, Campus-Boulevard 55, 52074, Aachen, Germany