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Consumer Behavior in Brand Consumption and Identification Sign in to save
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Intergroup threat, knowledge of the outgroup, and willingness to purchase ingroup and outgroup products: The mediating role of intergroup emotions19citations
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The proximal self: Why material objects are particularly relevant for consumers' self‐definition2023 Psychology and Marketing article Business, Management and Accounting Consumer Behavior in Brand Consumption and Identification Open access
Philipp Scharfenberger, Daniel Wentzel, Luk Warlop, Verena Riegler
8citations -
AI-Native Brand Identity: From Visual Recognition to Cryptographic Verification2025 arXiv (Cornell University) preprint Business, Management and Accounting Consumer Behavior in Brand Consumption and Identification Open access
Xiaoyu Zhang, Lingyong Yan, Maarten de Rijke, Zhaochun Ren, Xiuying Chen
0citations
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Most active Aachen authors
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Daniel Wentzel 2,542 citations overall2 papers
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Matthew R DiGiuseppe 660 citations overall2 papers
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Zhaochun Ren 7,872 citations overall1 paper
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Zi Ye 127 citations overall1 paper
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Annika Wiecek 118 citations overall1 paper
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Feiteng Long 54 citations overall1 paper
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Verena Riegler 7 citations overall1 paper