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January 01, 2026 book-chapter Aachen paper

Virtual Influencer Marketing

Springer eBooks, pp. 1–22

DOI: 10.1007/978-3-658-46709-8_17-1 OpenAlex

Authors 1

  1. Heiko F. Holz corresponding Aachen School of Business and Economics Chair of Service and Technology Marketing

    RWTH Aachen University

    Affiliation as printed

    Chair of Service and Technology Marketing (STM), School of Business and Economics, RWTH Aachen University, Aachen, Germany

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References 24