March 27, 2023 article The “Mixed” Reality of Virtual Brand Endorsers: Understanding the Effect of Brand Engagement and Social Cues on Technological Perceptions and Advertising Effectiveness Journal of Interactive Advertising DOI: 10.1080/15252019.2023.2185557 OpenAlex Authors 0 Author list not loaded yet. Cited by 2 stored of 84 Search Sort Most cited Newest Oldest Patent citations Title Any typearticle review book-chapter conference-paper preprint dissertation book dataset other Any fieldAgricultural and Biological Sciences Arts and Humanities Biochemistry, Genetics and Molecular Biology Business, Management and Accounting Chemical Engineering Chemistry Computer Science Decision Sciences Dentistry Earth and Planetary Sciences Economics, Econometrics and Finance Energy Engineering Environmental Science Health Professions Immunology and Microbiology Materials Science Mathematics Medicine Neuroscience Nursing Pharmacology, Toxicology and Pharmaceutics Physics and Astronomy Psychology Social Sciences Veterinary Open access Virtual Influencer Marketing 2026 Springer eBooks book-chapter Social Sciences Digital Marketing and Social Media 0 citations Virtual Influencer Marketing: Opportunities and Challenges for Brands 2026 Springer eBooks book-chapter Social Sciences Digital Marketing and Social Media 0 citations 2 results References 0