Mapping public perception of artificial intelligence: Expectations, risk–benefit tradeoffs, and value as determinants for societal acceptance

Technological Forecasting and Social Change, vol. 220, pp. 124304

Abstract

Public opinion on artificial intelligence (AI) plays a pivotal role in shaping trust and AI alignment, ethical adoption, and the development equitable policy frameworks. This study investigates expectations, risk–benefit tradeoffs, and value assessments as determinants of societal acceptance of AI. Using a nationally representative sample (N = 1100) from Germany, we examined mental models of AI and potential biases. Participants evaluated 71 AI-related scenarios across domains such as autonomous driving, medical care, art, politics, warfare, and societal divides, assessing their expected likelihood, perceived risks, benefits, and overall value. We present ranked evaluations alongside visual mappings illustrating the risk–benefit tradeoffs. Our findings suggest that while many scenarios were considered likely, they were often associated with high risks, limited benefits, and low overall value. Regression analyses revealed that 96.5% ( r 2 = 0 . 965 ) of the variance in value judgments was explained by risks ( β = − 0 . 490 ) and, more strongly, benefits ( β = + 0 . 672 ), with no significant relationship to expected likelihood. Demographics and personality traits, including age, gender, and AI readiness, influenced perceptions, highlighting the need for targeted AI literacy initiatives. These findings offer actionable insights for researchers, developers, and policymakers, highlighting the need to communicate tangible benefits and address public concerns to foster responsible and inclusive AI adoption. Future research should explore cross-cultural differences and longitudinal changes in public perception to inform global AI governance.

Authors 5

1. Philipp Brauner corresponding Aachen Communication Science

   RWTH Aachen University

   Affiliation as printed

   Communication Science RWTH Aachen University, 52056, Aachen, Germany

2. Felix Glawe Aachen Communication Science

   RWTH Aachen University

   Affiliation as printed

   Communication Science RWTH Aachen University, 52056, Aachen, Germany

3. Gian Luca Liehner Aachen Communication Science

   RWTH Aachen University

   Affiliation as printed

   Communication Science RWTH Aachen University, 52056, Aachen, Germany

4. Luisa Vervier Aachen Communication Science

   RWTH Aachen University

   Affiliation as printed

   Communication Science RWTH Aachen University, 52056, Aachen, Germany

5. Martina Ziefle Aachen Communication Science

   RWTH Aachen University

   Affiliation as printed

   Communication Science RWTH Aachen University, 52056, Aachen, Germany