The Core Message

Cambridge University Press eBooks, pp. 7–11

Abstract

If there is one core message to this book, it is that oral presentations should always have a core message. A core message is essentially the conclusion of your work in every-day, non-scientific language. It is the most essential piece of information that you want your audience to remember when they walk out of the room after your presentation. In this chapter, we will show you what a good core message should look like. Everything else that you will present in addition to this core message should support the understanding and acceptance of your core message by the audience.

Authors 2

1. Fieke Harinck Aachen

   Leiden University

   Affiliation as printed

   Universiteit Leiden

2. Esther van Leeuwen Aachen

   Leiden University

   Affiliation as printed

   Universiteit Leiden