May 01, 2009 article Brand Experience: What is It? How is it Measured? Does it Affect Loyalty? Journal of Marketing DOI: 10.1509/jmkg.73.3.052 OpenAlex Authors 0 Author list not loaded yet. Cited by 2 stored of 2,635 Search Sort Most cited Newest Oldest Patent citations Title Any typearticle review book-chapter conference-paper preprint dissertation book dataset other Any fieldAgricultural and Biological Sciences Arts and Humanities Biochemistry, Genetics and Molecular Biology Business, Management and Accounting Chemical Engineering Chemistry Computer Science Decision Sciences Dentistry Earth and Planetary Sciences Economics, Econometrics and Finance Energy Engineering Environmental Science Health Professions Immunology and Microbiology Materials Science Mathematics Medicine Neuroscience Nursing Pharmacology, Toxicology and Pharmaceutics Physics and Astronomy Psychology Social Sciences Veterinary Open access Of Apps and Downs 2026 Springer eBooks book-chapter Business, Management and Accounting Consumer Retail Behavior Studies 0 citations Of Apps and Downs: A Conceptual Framework of the Mobile Shopping Experience 2026 Springer eBooks book-chapter Business, Management and Accounting Consumer Retail Behavior Studies 0 citations 2 results References 0