April 01, 1977 article Breaking Free from Product Marketing Journal of Marketing DOI: 10.1177/002224297704100219 OpenAlex Authors 0 Author list not loaded yet. Cited by 2 stored of 1,865 Search Sort Most cited Newest Oldest Patent citations Title Any typearticle review book-chapter conference-paper preprint dissertation book dataset other Any fieldAgricultural and Biological Sciences Arts and Humanities Biochemistry, Genetics and Molecular Biology Business, Management and Accounting Chemical Engineering Chemistry Computer Science Decision Sciences Dentistry Earth and Planetary Sciences Economics, Econometrics and Finance Energy Engineering Environmental Science Health Professions Immunology and Microbiology Materials Science Mathematics Medicine Neuroscience Nursing Pharmacology, Toxicology and Pharmaceutics Physics and Astronomy Psychology Social Sciences Veterinary Open access The implementation of design methodologies for supporting shared decision making in healthcare services: A systematic review. 2024 Patient Education and Counseling review Health Professions Patient-Provider Communication in Healthcare Open access 6 citations You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades 2022 Journal of the Academy of Marketing Science article Business, Management and Accounting Customer Service Quality and Loyalty Open access 20 citations 2 results References 0