September 22, 2008 article Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators Journal of the Academy of Marketing Science DOI: 10.1007/s11747-008-0121-1 OpenAlex Authors 0 Author list not loaded yet. Cited by 1 stored of 1,082 Search Sort Most cited Newest Oldest Patent citations Title Any typearticle review book-chapter conference-paper preprint dissertation book dataset other Any fieldAgricultural and Biological Sciences Arts and Humanities Biochemistry, Genetics and Molecular Biology Business, Management and Accounting Chemical Engineering Chemistry Computer Science Decision Sciences Dentistry Earth and Planetary Sciences Economics, Econometrics and Finance Energy Engineering Environmental Science Health Professions Immunology and Microbiology Materials Science Mathematics Medicine Neuroscience Nursing Pharmacology, Toxicology and Pharmaceutics Physics and Astronomy Psychology Social Sciences Veterinary Open access On the Effectiveness of Self-Contained Reward Systems to Incentivize User-Generated Content 2021 SSRN Electronic Journal preprint Social Sciences Digital Marketing and Social Media Open access 1 citations 1 result References 0