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Toward Multisensory Customer Experiences: A Cross-Disciplinary Bibliometric Review and Future Research Directions2022 Journal of Service Research article Business, Management and Accounting Consumer Retail Behavior Studies Open access
Susan Stead, Ruud W.H. Wetzels, Martin G. M. Wetzels, Gaby Odekerken‐Schröder, Dominik Mahr
53citations -
“Touching” services: tangible objects create an emotional connection to services even before their first use2020 BuR - Business Research article Business, Management and Accounting Consumer Retail Behavior Studies Open access
Nora Nägele, Benjamin von Walter, Philipp Scharfenberger, Daniel Wentzel
12citations -
Keeping the mall alive? Identifying drivers of shopping mall satisfaction and survival from customer reviews2026 Journal of Retailing article Business, Management and Accounting Consumer Retail Behavior Studies Open access
Dennis Herhausen, Stephan Ludwig, Christoph Teller, Francisco Villarroel Ordenes, Dhruv Grewal
1citations
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