August 28, 2026 article Open access Adapting to generative AI in creative work: a technological frames perspective on creative advertising Journal of Business Research DOI: 10.1016/j.jbusres.2026.116483 Full text (OA) OpenAlex Authors 0 Author list not loaded yet. Cited by 0 stored of 0 References 1 Search Sort Most cited Newest Oldest Patent citations Title Any typearticle review book-chapter conference-paper preprint dissertation book dataset other Any fieldAgricultural and Biological Sciences Arts and Humanities Biochemistry, Genetics and Molecular Biology Business, Management and Accounting Chemical Engineering Chemistry Computer Science Decision Sciences Dentistry Earth and Planetary Sciences Economics, Econometrics and Finance Energy Engineering Environmental Science Health Professions Immunology and Microbiology Materials Science Mathematics Medicine Neuroscience Nursing Pharmacology, Toxicology and Pharmaceutics Physics and Astronomy Psychology Social Sciences Veterinary Open access Why generative AI is different from designed technology regarding task-relatedness, user interaction, and agency 2025 Big Data & Society article Arts and Humanities Cybernetics and Technology in Society Open access 12 citations 1 result