October 06, 2025 article Open access Developing a social media firestorm scale: from conceptualization to AI-assisted validation Journal of Marketing Analytics DOI: 10.1057/s41270-025-00439-x Full text (OA) OpenAlex Authors 0 Author list not loaded yet. Cited by 0 stored of 3 References 1 Search Sort Most cited Newest Oldest Patent citations Title Any typearticle review book-chapter conference-paper preprint dissertation book dataset other Any fieldAgricultural and Biological Sciences Arts and Humanities Biochemistry, Genetics and Molecular Biology Business, Management and Accounting Chemical Engineering Chemistry Computer Science Decision Sciences Dentistry Earth and Planetary Sciences Economics, Econometrics and Finance Energy Engineering Environmental Science Health Professions Immunology and Microbiology Materials Science Mathematics Medicine Neuroscience Nursing Pharmacology, Toxicology and Pharmaceutics Physics and Astronomy Psychology Social Sciences Veterinary Open access Data Breaches and Effective Crisis Communication: A Comparative Analysis of Corporate Reputational Crises 2021 Corporate Reputation Review article Social Sciences Public Relations and Crisis Communication Open access 43 citations 1 result