Chapter 2. A primer on web development and design

Maastricht University Press eBooks

Abstract

E-commerce is rapidly growing and is expected to reach $4.45 trillion in revenue by 2024, with online stores being the primary sales channel. To succeed, retailers need to optimize user experience on their websites, as poor design can lead to lost sales. Big companies like Amazon lead the market by continuously innovating and testing website features to improve customer satisfaction.

Authors 1

1. Constanța Roșca corresponding Aachen

   Leiden University · Maastricht University

   Affiliation as printed

   Leiden University Maastricht University

   Maastricht University