Data Trading and Monetization: Challenges and Open Research Directions

International Conference on Future Networks and Distributed Systems (ICFNDS), pp. 344–351

Abstract

Traditional data monetization approaches face challenges related to data protection and logistics. In response, digital data marketplaces have emerged as intermediaries simplifying data transactions. Despite the growing establishment and acceptance of digital data marketplaces, significant challenges hinder efficient data trading. As a result, few companies can derive tangible value from their data, leading to missed opportunities in understanding customers, pricing decisions, and fraud prevention. In this paper, we explore both technical and organizational challenges affecting data monetization. Moreover, we identify areas in need of further research, aiming to expand the boundaries of current knowledge by emphasizing where research is currently limited or lacking.

Authors 5

1. Qusai Ramadan

   University of Koblenz and Landau · Universität Koblenz

   Affiliation as printed

   Institute of Software Engineering, University of Koblenz, Germany

2. Zeyd Boukhers

   Fraunhofer Institute for Applied Information Technology · University Hospital Cologne

   Affiliation as printed

   Fraunhofer Institute for Applied Information Technology FIT, Germany and University Hospital of Cologne, Germany

3. Muath AlShaikh

   Saudi Electronic University

   Affiliation as printed

   College of Computing and Informatics, Saudi Electronic University, Kingdom of Saudi Arabia

4. Christoph Lange Aachen Fraunhofer Institute for Applied Information Technology FIT

   Fraunhofer Institute for Applied Information Technology · RWTH Aachen University

   Affiliation as printed

   Fraunhofer Institute for Applied Information Technology FIT, Germany and RWTH Aachen University, Germany

5. Jan Jürjens

   Fraunhofer Institute for Software and Systems Engineering · Universität Koblenz

   Affiliation as printed

   University of Koblenz, Germany and Fraunhofer-Institute for Software and Systems Engineering ISST, Germany