September 28, 2023 article Open access Case Study Research and Applications Quarterly Journal of Marketing DOI: 10.7222/marketing.2023.045 Full text (OA) OpenAlex Authors 0 Author list not loaded yet. Cited by 2 stored of 1,529 Search Sort Most cited Newest Oldest Patent citations Title Any typearticle review book-chapter conference-paper preprint dissertation book dataset other Any fieldAgricultural and Biological Sciences Arts and Humanities Biochemistry, Genetics and Molecular Biology Business, Management and Accounting Chemical Engineering Chemistry Computer Science Decision Sciences Dentistry Earth and Planetary Sciences Economics, Econometrics and Finance Energy Engineering Environmental Science Health Professions Immunology and Microbiology Materials Science Mathematics Medicine Neuroscience Nursing Pharmacology, Toxicology and Pharmaceutics Physics and Astronomy Psychology Social Sciences Veterinary Open access Beyond the Binary: A New Typology for Evaluating Warning Success and Failure in Strategic Surprise 2025 International Studies Review article Social Sciences Intelligence, Security, War Strategy Open access 2 citations Trade with the EU, Variable Geometry and Human Rights in the EAC 2022 Milan Law Review article Social Sciences International Labor and Employment Law Open access 3 citations 2 results References 0