Electronic loyalty and recommendatory electronic advertisements in news pages and channels of social networks

Journal of Management and Accounting Studies, vol. 8, pp. 15–21

Abstract

Today, because of existing competitive markets, directors and managers seek for the method to make people aware of their own products and to improve their trade names. To achieve this objective, they employ various marketing techniques for further attraction and retention of customers and utilization from promotional tools is increasingly going to spread to improve and influence in perceived mother trade name among audiences. Trade name and brand of any organization directly affect main elements of community, value-creating methods in societies as well as trust in and loyalty to the brand. Electronic loyalty and recommendatory electronic advertisements on news pages and channels of social networks are assumed as one of the effective factors in survival of organizations in today competitive environment that has been examined in this study. The present study is of applied type in terms of goal and nature of research is descriptive-surveying and of correlational type. The statistical population of this study includes users who have background of visiting from social news networks once and it comprises of 306 visitors of social networks. Questionnaire has been used as data collection tool and R-software was utilized for data analysis. Path coefficients and T-value analysis have been employed for determining reliability and research hypotheses. The results of study showed that all hypotheses were significant accepted.

Authors 1

1. Behzad Ashtiani corresponding Aachen

   RWTH Aachen University

   Affiliation as printed

   RWTH Aachen University , Aachen , Germany

   RWTH Aachen University, Aachen, Germany