Adaptive and Responsive Design

Abstract

This chapter explains how survey design features can be adapted to specific characteristics of sample elements in order to achieve a trade-off between costs and quality. Particularly, it focuses on adaptive and responsive survey designs (ASD/RSD) that include web as a design feature to be varied among elements. ASD and RSD are a natural choice for surveys that employ web data collection; response rates are relatively low, and extra effort may be allocated to subpopulations with the lowest response rates. The chapter provides a basic introduction and some guidance in the implementation where web is possibly a design feature. It describes the theory, introduces the main concepts underlying these techniques, and presents a realistic application.

Authors 2

1. Silvia Biffignandi

   University of Bergamo

   Affiliation as printed

   University of Bergamo, Italy

2. Jelke G. Bethlehem Aachen Faculty of Social and Behavioral Sciences Institute of Political Science

   Leiden University

   Affiliation as printed

   Faculty of Social and Behavioral Sciences, Institute of Political Science, Leiden University, The Netherlands