June 25, 2011 article Open access Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews Journal of Retailing DOI: 10.1016/j.jretai.2011.05.002 Full text (OA) OpenAlex Authors 0 Author list not loaded yet. Cited by 2 stored of 621 Search Sort Most cited Newest Oldest Patent citations Title Any typearticle review book-chapter conference-paper preprint dissertation book dataset other Any fieldAgricultural and Biological Sciences Arts and Humanities Biochemistry, Genetics and Molecular Biology Business, Management and Accounting Chemical Engineering Chemistry Computer Science Decision Sciences Dentistry Earth and Planetary Sciences Economics, Econometrics and Finance Energy Engineering Environmental Science Health Professions Immunology and Microbiology Materials Science Mathematics Medicine Neuroscience Nursing Pharmacology, Toxicology and Pharmaceutics Physics and Astronomy Psychology Social Sciences Veterinary Open access Keeping the mall alive? Identifying drivers of shopping mall satisfaction and survival from customer reviews 2026 Journal of Retailing article Business, Management and Accounting Consumer Retail Behavior Studies Open access 1 citations On the Effectiveness of Self-Contained Reward Systems to Incentivize User-Generated Content 2021 SSRN Electronic Journal preprint Social Sciences Digital Marketing and Social Media Open access 1 citations 2 results References 0