October 24, 2002 article A customer‐oriented new service development process Journal of Services Marketing DOI: 10.1108/08876040210443391 OpenAlex Authors 0 Author list not loaded yet. Cited by 1 stored of 603 Search Sort Most cited Newest Oldest Patent citations Title Any typearticle review book-chapter conference-paper preprint dissertation book dataset other Any fieldAgricultural and Biological Sciences Arts and Humanities Biochemistry, Genetics and Molecular Biology Business, Management and Accounting Chemical Engineering Chemistry Computer Science Decision Sciences Dentistry Earth and Planetary Sciences Economics, Econometrics and Finance Energy Engineering Environmental Science Health Professions Immunology and Microbiology Materials Science Mathematics Medicine Neuroscience Nursing Pharmacology, Toxicology and Pharmaceutics Physics and Astronomy Psychology Social Sciences Veterinary Open access A People Centered Innovation Methodology for Its Application in Digital Transformation – Service Innovation Blocks 2021 Lecture notes in networks and systems conference-paper Business, Management and Accounting Service and Product Innovation 2 citations 1 result References 0