July 01, 2002 article Technological Opportunism and Radical Technology Adoption: An Application to E-Business Journal of Marketing DOI: 10.1509/jmkg.66.3.47.18508 OpenAlex Authors 0 Author list not loaded yet. Cited by 1 stored of 631 Search Sort Most cited Newest Oldest Patent citations Title Any typearticle review book-chapter conference-paper preprint dissertation book dataset other Any fieldAgricultural and Biological Sciences Arts and Humanities Biochemistry, Genetics and Molecular Biology Business, Management and Accounting Chemical Engineering Chemistry Computer Science Decision Sciences Dentistry Earth and Planetary Sciences Economics, Econometrics and Finance Energy Engineering Environmental Science Health Professions Immunology and Microbiology Materials Science Mathematics Medicine Neuroscience Nursing Pharmacology, Toxicology and Pharmaceutics Physics and Astronomy Psychology Social Sciences Veterinary Open access Complementary or Conflicting? Exploring the Interactions Between Technological, Marketing, and Operational Capabilities in Radical Technological Innovation 2025 Journal of Product Innovation Management article Business, Management and Accounting Innovation and Knowledge Management Open access 0 citations 1 result References 0