August 01, 1992 article Choice in Context: Tradeoff Contrast and Extremeness Aversion Journal of Marketing Research DOI: 10.2307/3172740 OpenAlex Authors 0 Author list not loaded yet. Cited by 1 stored of 1,394 Search Sort Most cited Newest Oldest Patent citations Title Any typearticle review book-chapter conference-paper preprint dissertation book dataset other Any fieldAgricultural and Biological Sciences Arts and Humanities Biochemistry, Genetics and Molecular Biology Business, Management and Accounting Chemical Engineering Chemistry Computer Science Decision Sciences Dentistry Earth and Planetary Sciences Economics, Econometrics and Finance Energy Engineering Environmental Science Health Professions Immunology and Microbiology Materials Science Mathematics Medicine Neuroscience Nursing Pharmacology, Toxicology and Pharmaceutics Physics and Astronomy Psychology Social Sciences Veterinary Open access Central tendency bias in belief elicitation 2020 Journal of Economic Psychology article Decision Sciences Decision-Making and Behavioral Economics Open access 21 citations 1 result References 0